Has iPhone hype gone into the stratosphere or is this just a ploy to get a company’s name into the press? A new survey claims to have found that 39 percent of UK mobile phone owners, and 41 percent of U.S. mobile phone owners, plan to buy the newest iPhone after it gets released. Meanwhile, another new bit of research out today indicates a slowdown in iPhone app purchases, which it is linking to users holding fire until the new device comes out.
The survey, conducted by the mobile advertising company InMobi and covering 1,086 users across an “even demographic split”, notes that not only will 39 percent be flocking to the new device, the so-called “iPhone 5” (Apple’s official name has yet to be revealed), but that some 48 percent of those consumers will be buying it within the first six months of launch. InMobi’s figures for the U.S. are even higher: 41 percent of U.S. consumers, with more than 50 percent of them in the first six months.
28/09/2011 - Paidcontent.co.uk
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