Mobile phone users who pay for apps via their mobile phone bill buy twice as many as those who use credit cards, new data from Vodafone reveals.
The network, which has recently announced it will offer operator billing for Android, already offers it for Nokia and BlackBerry apps in the UK.
Tobin Ireland, Vodafone’s Group Commercial Development Director, said that since turning on operator billing for BlackBerry apps, customers had installed 100 per cent more and paid for 70 per cent more.
Mr Ireland said that he expected the Android Market to evolve as more customers became used to paying for applications. Currently, Apple apps are much more likely to cost money than Android apps, which are more typically free.
The high take-up of paid-for Apple apps is in part down to the convenience of users being able to buy apps via their iTunes account.
25/08/11 - Telegraph
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